TikTok is introducing a updated setting that allows them to reduce the volume of AI-made media appearing in their streams. This initiative comes as the service announced that it now features over 1 bn content made with AI.
Trial and Implementation
The update is undergoing trials over the next few weeks before a widespread release. This shift coincides with a increase in AI content, driven by emerging AI video creators.
AI Proliferation Online
It has been noted that almost one in 10 of the quickest rising video streams on another major platform exclusively feature content made by AI. A significant portion of this content is deemed “AI slop”, a label for substandard, factory-style content that is typically nonsensical or surreal.
“We know from our community that numerous viewers appreciate content produced via AI tools, ranging from digital art to educational videos, and we intend to offer the community the option to increase or decrease of that, depending on their own likes,” commented a platform representative.
AI on the Platform
The platform disclosed that there are now 1.3 billion videos on its service tagged as artificially created. Overall, over 100 m media items are added to the service daily, making AI content a minor portion of its overall inventory.
How to Adjust Settings
Viewers will be capable of reduce or increase the level of AI-generated videos they watch by accessing the “manage topic” option in the application and picking AI-made media. Further subjects that currently be modified under the tool cover news, fashion, cosmetics, and choreography.
Platform Guidelines
Its guidelines require content makers to identify “realistic” artificially created content, and it forbids harmful deepfakes of well-known individuals or emergencies. Any believable artificial content that is without a tag can be removed under its user guidelines.
Additionally, the platform will from now on add an artificially created label to content produced via its built-in AI features, or detected by an cross-platform project for recognizing artificial media. This action is designed to stop users from attempting to bypass the labeling process.
AI Literacy Programs
TikTok is also establishing a two million dollar AI literacy fund for professionals and groups to produce educational content about ethical AI use. This initiative will support educational bodies focused on educating computer science.
Content Safety Approach
The video-sharing app has justified its content review process, following debate over plans to cut jobs for hundreds of safety staff in the United Kingdom. The company is planning to cut a significant number of roles in its content moderation division in the UK capital, with labor groups and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A company official explained that human moderation would continue to be important, but artificial intelligence can protect employees by filtering out the most graphic content ahead of it gets reviewed by staff. TikTok announced a 76% decrease in disturbing and violent content handled by human moderators over the last 12 months due to intervention by its machine learning processes.
It is vital to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have people as part of that process, but we further consider it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is why a significant AI assistance is making a difference operate efficiently.”
