The renowned publisher has welcomed Ben Brinkman from the creators of Apex Legends to lead the studio crew at their internal studio, which is currently crafting the upcoming over-the-shoulder action-packed title known as this innovative game.
Leadership Shift Comes After Mixed Response
Brinkman assumes the leadership position at the development studio following the dismissal of previous head the ex-Sledgehammer Games executive, who was reportedly let go due to the game's disappointing early showing last fall.
On Wednesday, the company's top executive a key figure updated employees about this organizational change through an official communication, which emphasized that early feedback sessions had revealed the need for a more defined vision.
The president expressed that the team is now reimagining Project Ethos with a refreshed vision, aiming to satisfy gamer demands.
Trend of Strategic Acquisitions
The news echoes a similar action taken by 2K Games in the summer, when they brought on an industry veteran from Blizzard to work on the BioShock development group.
Below is the entire content from the president's communication:
Team—
I understand you all just finished your gathering - I hope you’re as enthusiastic as I am with the good news. Previously I shared you all a update, I mentioned the following: “I believe in this crew. You all are some of the most dedicated and talented developers we have had the pleasure to partner with - and we’re excited for that relationship to continue.”
With your dedication and flexibility, especially over the past twelve months, you repeatedly show that.
The player input from last autumn’s Project ETHOS demo was enlightening. It confirmed the appeal of a action-packed game but made clear we still had work to do. It uncovered the necessity for a sharper vision.
It’s been inspiring to see how far you’ve progressed. You embraced the feedback to mind and revamped the title with a revitalized vision - one that’s positioned to deliver on its potential to our audience.
The trust in Project ETHOS grows every day. To advance the outstanding advancement you’ve made, I’m excited to welcome Ben Brinkman as the latest Lead of 31st Union. Following some time of talks, he starts with us on Monday, October 20.
Ben’s leadership and expertise in the competitive gaming genre is vast, having spent the recent years developing and leading some of the most recognizable titles in the industry, for example the acclaimed shooter, and lately, the battle royale hit.
Let’s together in receiving him next week. We are all excited to continue seeing the evolution of the game in the time to come.
The President
Experience of the New Leader
The appointee currently holds the position of senior developer and production lead at the renowned studio for their flagship title. Brinkman previously was employed at major gaming companies in multiple development positions on the iconic franchise games, and, prior to that, had assignments at 2K and Electronic Arts.
Title Details and Concept
Project Ethos was revealed in last year alongside a public demo. Initially, the developers presented the title as a "no-cost, third-person perspective action-packed experience and an thrilling evolution on the genre."
"Build your perfect run—or die trying—in this 3rd-person action shooter! Build your hero in live gameplay to fit your unique tactics," the description states. "Challenge the competition with new abilities, stakes, and tests that shift every round. Do you withdraw carefully with your collected items? Or take a risk, risk it all, and hope your group can secure victory? The decision is up to you."
Project Ethos does not have an confirmed debut schedule or consoles, but enthusiasts can anticipate more updates as development advances.
